The news and actuality reminds us every day of how the show business industry is filled with drug-related issues. Renowned personalities are often found on the front page of magazines after being arrested or admitting a drug or alcohol problem. The assistant’s role in this industry is essential. In fact, the assistant acts as bodyguard and counsellor. Not related to show business, the Assistant can be a witness and help find a way to avoid illegal actions.
The notoriety represents a flaw for most public personalities; it brings envy and builds relations that will reveal to be negative on the brand image of the celebrity. Take your own notoriety in charge may be extremely difficult and the outside help of an independent assistant in the show business has already helped a great amount of famous personalities.
One of the difficulties remains for the assistant to infiltrate the problems of his employer. Certain famous personalities hire an assistant and not only delegate the administration of their schedule and travels, but also allow them to be their ‘right arm’, thus allowing a better orientation of the possible scenarios. However, sometimes the celebrities do not allow for a different point of view, thinking that their status provides them with ultimate knowledge.
Some producers, especially in the United States, understand the necessity of calling on the services of a PA or private secretary in order to keep a consistency in notoriety and to not fall in excess, as much for the person and for the brand they represent.
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